‘Seven Families’ campaign highlights loss of income risk

Posted on Friday 5th of February 2016.

A charity-led campaign is aiming to raise public awareness of the financial impact of long-term illness or disability.

Launched in October 2014, ‘Seven Families’ is using the examples of seven real families in the UK where the main breadwinner has been forced out of work by an accident or illness – and not received any related insurance pay out.

Seven Families is a charity that provides a tax-free income for one year to those seven people, to highlight the importance of planning financially for the unexpected. But it isn’t just about the money, each family will also have the opportunity to benefit from rehabilitation and counselling services typically associated with income protection insurance policies.


“It won't happen to me”

Many of us think we'll never have to stop work because of our health, but 16% of the working-age population will suffer a disability that prevents them from working. An astonishing 300,000 people a year fall out of work and into the welfare system because of health-related issues.

MS almost finished me”

The Seven Families campaign is about real people and it has a simple message at its heart: income protection cover can make a huge difference to people’s lives when they really need it.

Daniel Pinder, who is currently being supported by the Seven Families campaign, was diagnosed with multiple sclerosis in 2009. Daniel was forced to give up work in 2014, aged just 50.

"Income protection is essential for yourself and family," he said. "I wasn't prepared to deal with the changes to my health, especially with regards to how it affected others as well as me. But the money has helped make a huge and positive difference."

Have you protected yourself and your family?

Income protection cover will help provide an income if you are unable to work due to an accident, sickness or, in some cases, unemployment.